The first logo that came to mind when thinking about this assignment was the Chase Bank logo. This is likely due to an experience I had walking around Williamburg, Brooklyn when I passed an Italian restaurant named Oregano.
I was caught off guard at first, as if my my eyes were tricking me. From a glance, the octagon shape resembled Chase Bank. I wasn’t alone in this. In fact, the three other people I was with had the same thought. That’s a good indication that the Chase logo is memorable, for even when it’s meant to advertise another company people still think of Chase.
I love the simplicity of the Chase logo. The blue is calming and familiar. The shape is different than what we usually see (circles, triangles, etc).
Below is the evolution of the logo:
As you can see the octagon shape was not introduced until the second logo when they rebranded by the firm Chermayeff & Geismar with the help of Ivan Chermayeff & Tom Geismar. The choice of the designing the octagon shape was to pay tribute to the origin of Chase, which began as the Manhattan Water Company, and originally a water supply company. That being said the octagon shape symbolizes the flow water and evolution, as the logo has grown in reflection to the success of the company.
I had a lot of fun trying to create a personal logo. I am looking forward to improving upon what I made, but excited to have experimented in Illustrator for the first time. After watching a few tutorials, I felt that I had a better handle on what I could do in Illustrator. Below is what I created– I prefer the one of the right, as it’s clearer what it’s trying to say.
Source(s): Wayne, Jamie “The Story Behind the Chase Bank Logo” http://jamiewayne.com/2011/10/23/lxxxv-the-story-behind-the-chase-bank-logo/